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Web design encompasses a variety of disciplines and skills in the creation and maintenance of websites. The various disciplines of web design focus on the aesthetic look and feel of a website and the functionality. Web Design incorporates visual art, design, typography, images, and video to attract viewers and encourage interaction. The various web design fields encompass web graphic design; web user interface design; creative web mastering; authoring, proprietary software, and standardized code; and user experience design.
Web designers also look at the website layout, colors, images, and videos. Web designers look at the website’s appearance through a set of color theory principles, such as the Pantone color system. This enables designers to create accurate color matches and maintain the website layout at all times. Web designers look at the website layout through a set of color theory principles, such as the Pantone color system.
Web designers use color to draw user attention to certain content or to achieve a particular effect. Web designers use many computer-assisted design principles to create a consistent and smooth web design. These computer-assisted design principles include text alignment, background color, page borders, and page effects. Some of these design principles enable web designers to provide an “appealing” user experience. For example, text may be printed in a certain color, or the background color used on the page may be varied, such as using a sky blue on the top background of the page and a light purple on the rest of the page.
Social media icons are a big part of web design work. It is necessary to include enough of them to make the layout appealing. Social media icons can be added by desktop publishing tools or through a website user interface. Desktop publishing tools include icons such as Facebook, Digg, Flickr, Twitter, YouTube, and Gmail.
Web designers also employ basic color theory principles and apply them to typography. The color tone is sometimes considered the key to a successful web design. Certain tones of color are associated with emotions. Emotional designers refer to typography elements such as shade, texture, and rhythm as aspects of emotional design.
Web designers and web developers should also pay attention to typography. Experts say that the typography a web designer uses must support a site’s content. They say that a website’s content becomes most readable when it is focused on the target audience. The content and graphics of a website can differ greatly depending on the intended target audience. For example, some businesses use plain black text on white background for their corporate communications, while others prefer to use colorful fonts with vibrantly colored imagery.
The content on a website is just one portion of a web design. In fact, the content may be the most important part of the entire web design. Web designers and developers should pay special attention to this part. Web designers are often called “content developers” or “SEO developers.” A web developer’s job is to create the layout or the appearance of the website and fit all of the content into the layout. Web developers must often work closely with the designer and often collaborate in developing the web design.
Many website design and development companies offer freelance web development professionals who are willing to work in their own personal studios or multi-office projects. Freelance web designers are needed by many different kinds of businesses, from start-ups to established companies. They help people design and develop their businesses’ websites, blogs, and e-commerce sites. Web development projects can be either for free or for a fee.